Why Your Website Needs Inbound Links
Most web-savvy people quickly learn why they need “links” from other sites pointing at theirs. Your inbound links are one of the most important ways of getting yourself known in your field, generating traffic to your website, and influencing the search engines to notice your site.
“Traffic” is what linking is all about. Without traffic your website is useless as a tool for selling your products or communicating your ideas. Getting links from other websites is not the only way to generate traffic, but it is probably the most important one.
But how do links generate traffic?
**Get Direct traffic from links**
First, links generate direct traffic. Links from sites that share your target audience will be an important source of traffic to your site. A visitor to the other web site sees the link to yours, clicks on it, and becomes your visitor. Some estimates put the percentage of internet traffic resulting from this kind of link as high as 21% of total traffic.
Why do people click on these links? One reason is they may view a link to an outside source as an endorsement. They assume the webmaster is saying “Here is a source you will find interesting or helpful”. They are looking for the kind of service you provide, so they click on the link to check you out.
But just as important is simple curiosity. Someone sees a text link with intriguing wording like “Powerful Cheap Advertising” or “Win a Free iPod” or “See Pamela Anderson Video” and, depending on their interests, a certain number of people are likely to click on it.
This suggests at least three things about your links. First, you should get as many links as possible on pages your target audience is likely to be visiting. The more people see your links, the more traffic you are likely to get.
Second, your anchor text (the words that are linked) should be intriguing. It should be short and sweet, and suggest a benefit — a reason for people to click on it.
Third, your links should be on pages that people actually look at. Having hundreds of links on pages that nobody ever looks at will not result in traffic — at least not direct traffic. Putting your link on a link exchange page containing hundreds of services similar to yours is not likely to generate very many clicks. This is why exchanging links with link directories is such a questionable waste of time. Web visitors rarely look at these directories.
Finding good pages where you can place your link is not always easy. One method is to systematically do searches for your most important keywords — the search phrases people are likely to use when looking for your kind of product or service. Many of the results will be competitors of yours. But one or two may be secondary sources such as directories or reference pages. Getting your link on some of these secondary sources is almost guaranteed to result in traffic, so it is worth the effort — and sometimes the cost — of getting listed in the resources that score high for your keywords.
**Get Traffic from Search Engines**
The second reason for getting inbound links is to impress the search engines. Most search engines use the quantity and quality of your inbound links to evaluate the importance and relevance of your site to specific keywords. For instance, if you sell a product like “Full Color Vinyl Banners”, or you are a Real Estate agent servicing “Kitchener Real Estate”, one of your objectives is to rank high for searches done on your primary search phrase (and other similar ones).
This will result in traffic because when people search for your important keywords your site is more likely to show up in the search results. The more inbound links you have that relate your site to full color vinyl banners or web promotion services, or “fill in your keyword here”, the higher your site is likely to rank for these terms, and the more search engine traffic you are likely to receive as a result.
**Using Articles to get traffic and impress the search engines**
Embedding your links in articles is one of the best methods of rapidly increasing your inbound links. Many times a well-written article will show up in hundreds of places on the web. And if it has your link embedded in it, that will obviously increase your inbound links. Webmasters pick up these articles because they want content to enhance the value of their sites.
Articles will also generate direct traffic because people who read them are already interested in your subject matter, and are therefore more likely to click on your link.
This suggests that the most valuable place to publish your article is in a themed or categorized article resource. For instance, if your product is “health” related, having it published on health-oriented sites will be more valuable than having it published on generic sites.
You can even take this a step further. If your article is about something more specific like “mesothelioma advice”, then getting it published on sites that focus on “mesothelioma” will get more “reads”, and have a greater influence on the search engines.
Second, when embedding your link, try to use anchor text that contains one of your important keywords, not just your URL or web address. Remember that search engines are dumb. One of your objectives is to have them relate your website to specific search terms (keywords or key phrases). And the best way to do that is to use them as your anchor text.
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SEO Basics: Helpful Hints
There are a lot of people who can grasp the general idea of search engine optimization (SEO), but still have no idea on how to go about the entire process. Unfortunately, not knowing the basic do’s and don’ts of SEO will create some problems for you and your website later on, so you must learn them as soon as possible.
The basic concept of search engine optimization is that you can improve the page ranking of your site on search engines by using certain techniques and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should be able to get the desired results that you want to achieve in SEO.
- Domain name importance
A good domain name, such as a dot com, can actually play a major role in your site’s page ranking, so make sure that you invest in a good one. One or two-word descriptive domain names are also helpful. People tend to trust these more than other types of domain names, and thus, they tend to click on them more often. This can give you an edge over your competition.
- Keyword is key
One of the more important things that you should remember when dealing with SEO is that you must learn what keywords or tags to use for your website. Knowing which keywords to use will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.
Once you figured out what keywords you want to use, try to place them in key locations, such as in the content or body of the title tag, since these are the places where search engines will give the greatest weight in the entire optimization process. Also try to use the keywords that you have chosen in your URL’s, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.
Try to avoid using keywords that are too general, as a lot of sites will be using the same keyword, and this will definitely make it more difficult for you to get high up in the rankings when you target general keywords, such as “lawyer”, or “music”.
Also make sure that you don’t overuse your chosen keyword, like using the same keyword three or four times within a paragraph, search engines are monitoring this, and doing this can take your site out of the page rankings. Use your key word 3-4 times at most the entire post
- Relevant content is a must
The content of your site should be given a lot of importance, so take the time to provide your site with relevant content in order to give your site the competitive edge over others that are associated with your keyword. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the most relevant and superior content will win over the visitors.
You will also need to take note of keywords that you use on your content’s titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords to certain parts of your content in order for you to be able to optimize your website so it would be discernable from other sites offering the same content.
- Build links
Make sure that your site is not a “dead end” by building links with other sites that have relevant content to yours. By doing this, you can actually keep the traffic going from your site, to another’s, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It actually does the exact opposite.
Instead, it creates a lot of ways for traffic to get redirected to your site through the use of other people’s sites, thereby also helping in your site’s page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly.
So, keep these hints in mind when building your website from start to finish and you’ll be well on your way to having a well-executed SEO strategy.
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How To Optimize Your Blog
Do you want to increase your sales or conversion rates? Or you write great articles but you struggle for readership? There is only one way you can fix this problem and that is by optimizing your blog for your readers and increase visibility in search engines.
This article will give you some powerful tips on what you should do to bring loads of traffic to your blog which will lead to higher conversion rate whether you are using Google Adsense or other forms of monetizing techniques such as affiliate products to make money online from your blog.
I’m going to make this article simple for newbies who don’t know what SEO is all about.
Before we can continue, let’s take a brief look at what SEO is all about and how it pertains to your goal to optimize your blogs visibility.
What is SEO?
Search engine optimization involves those techniques and things you need to do so that your blog can have increased visibility in search engine result pages. There are some guidelines set by search engines which if you follow, your blog will have more chance of receiving direct traffic which will lead not only to loads of traffic but also higher conversion rate for your site.
- Optimize Your Content
I’m sure that you may have heard the saying “Content is the king”; this implies that a lot of your optimization will depend on the type of content you have in your website. You need to focus on creating content that people are looking for. Quality, relevant articles and posts that add value to your readers will not only make you an authority but also will receive traffic from search engines as a reward.
Ask yourself what kind of content your readers are looking for? What issues are they facing? What are the answers or solutions to those issues? If you can provide answers to the above questions, you will be able to create great content.
- Optimize Your Title
Your title could make a difference to the number of visitors you are getting per day. The first thing people see is your post title; you need to spend a lot of effort in crafting a catchy and very compelling headline. When creating your content, focus some of your attention on creating perfect title. You may be able to create the perfect blog post but without a compelling title nobody is going to read your content.
- Optimize Your Keywords
Are you writing what people are searching for? You may able to write great content but if you are not using the keywords people are searching for, search engines will continue to ignore your site. Ensure that you are using Google keyword planner each time you want to create a new post. Find out what your most important keywords are and then find different variations of the keywords people are using in their search queries. Now make sure that you incorporate those keyword variation into your posts. This way, you will have more of a chance of search engines sending you more traffic from those keywords.
Ensure that you put your main keywords in your title tag, heading and the anchor text so that they can easily be picked up by search engine crawlers
- Interlink Your Post
Interlinking your post means linking to another post within your blog. When you are writing your blog post; link to other relevant posts or pages within your blog. This is a great way to keep visitors longer on your blog and reduce your bounce rate. You will also have more chance to increase in search engine rank as search engine crawlers will always follow those links for more indexation.
- Create Quality Backlinks
Backlinks are the backbone of search engine optimization. You can simply not do without them. Backlinks involve getting other authority sites to create a link to your website/blog. Search engines see backlinks as a vote of confidence on your blog. The simple logic that search engines uses is that if many people are linking to your blog then it means you have a great content.
Building a blog is a long term commitment; you should constantly optimize your blog for visibility to make sure that you are receiving more traffic from search engines so that you will be able to make money online. There are many techniques that you can employ to take your blog to the top. SEO is very vast and it keeps on expanding every day. The tips above will help you to create a blog that will rank in search engines.