Online Marketing

Writing a Marketing Plan – Why Every Small Business Should Have a Marketing Plan

The old saying “if you fail to plan, you plan to fail,” may seem like quite the cliche, but when it comes to marketing your small business, nothing could be farther from the truth.

There are many reasons why every small business should have a marketing plan.  The first being, how in the world do you expect to accomplish anything, especially running a business if you don’t have a plan?  Think about it.  many of us won’t even make a trip to the grocery store without a list.  We won’t run errands without a plan.  I know a lot of men won’t make a trip to the mall without strategically plotting out the order in which to hit all the stores they want to visit.  So, why is it that so many small business owners just open a business without the slightest planning?  No wonder so many of them fail so quickly.

To put it simply, every small business should have a marketing plan so they know what actions to take and when, for the best possibility of success.  When everything is laid out in front of you in an easy to follow plan, your chances of succeeding are multiplied greatly.  There are many elements to writing a marketing plan that you should consider if you really want to increase your chances.

Things like your company’s vision statement, what niche your business is in, determining your ideal client, who your competition is, and the actual marketing strategies themselves are all very important factors in mapping out your success.

If writing a marketing plan seems a little daunting, there are lots of places that will do it for you.  Just be sure to look for one that is more results-oriented, rather than fluffy and image based.  And shop around.  There are many affordable marketing plan companies out there.  Just don’t make the mistake of thinking you don’t need one at all.  Trying to save a bit of money now by ignoring this all important step now will only spell disaster later.

Source by Cara McCarron

 

How to use Social Media to Promote Your Small Business

There are a lot of different ways that you can approach social media. You can either look at it from the perspective of an individual that is social, or you can treat it like a business. There are those that try to blur the two, but honestly, you should focus on just one thing at a time. Using social media is a good thing, but how do you leverage elements the right way? The following is going to help you understand social media for business promotion. There are a few things you need to consider before you can conquer this area.

Setting Up your Profile

If you’re serious about learning how to use social media to promote your small business, then start here. Set up your profile with care. You need to have a profile that completely defines what you want out of your page. What are you trying to promote? Are you trying to sell things to people, or are you trying to befriend people? What is it that you are trying to convey? The more information that you provide in your profile, the better the chances are that you will succeed. Do not leave out information from your profile, and don’t just put up a random image for your profile. Use every piece to your advantage.

Start Posting General Content

Do not start off your page by posting things about your site. Instead, start posting general information. Post up articles that you like, videos that you see, and just create an inviting atmosphere. The more you do this, the better the chances are that you will see people interested in what you’re doing. Your goal is not to post about your business until you have an adequately sized audience to post to. Do not spam. If you just post your link, you will not grow your audience in time. Keep that in mind as you look at building your social media presence.

Befriend Others

When starting a business profile, you are going to need to befriend others. Look for mutual interests. Take your time building these and you will see a huge jump. Befriending others is the key to your success in regards to making social media work for you. Small business cannot thrive without befriending others and creating an audience through your social connections. Once you build a large audience, then you can start to experiment with linking your projects.

Update Daily

The last thing that you should remember within the confines of promoting small business through social media is to update daily. You want to update at least a few times a day, and you want to make it “non” sales related. Post interesting topics, ideas, news, videos, and more. Try to update people on things that you are interested in, as well as what others may like. The friendlier you are, the better the chances are that you will be able to convert visitors into customers over time. Just remember, post daily, and don’t spam.

 

4 Things To Do Every Day To Grow Your Online Business

When it comes to setting up an online business, you’re going to have to work with several things every day. You cannot just set up a page and watch the money come in. That’s not going to work. You’ll need to consider several different pieces to this puzzle. As you look through the options that you need to focus on, you’ll see that they build towards getting you more attention, traffic, and more. In order to learn how to earn online, consider the following 4 things to do every day to grow your business.

Post On Social media

The first thing is simple enough, post on social media. Pick several sites and work on them independently from one another. Make sure that you are befriending others and posting relevant information to them. Don’t just post at random, make a schedule and start sharing content. Also, share content that other people have, like what they are posting, and be friendly at all times. The friendlier you are, the better the chances are that you are going to get noticed.

Write Blog Posts

The next big thing that you should be doing is write blog posts. You should write simple posts about what the business you’re working in is doing. Focus on peeling back the curtain, as it were, and letting people in on the process that you’re pushing. Without writing these, you will not be able to update your page frequently enough to get noticed by search engines. If you want search engines to know what you’re up to, and rank your site, you will need to update it often. Blog posts do this for you and help you maintain simple strategies that increase traffic to website options you publish.

Check Analytics

You should install Google Analytics, or another resource that will help you know what is going on with your page. This will detail the traffic that you are receiving, what people are doing when they land on your page, and whether they are leaving too soon. The goal here is to build a foundation of information to understand what is going good and what isn’t working for your pages. Without knowing whether or not the traffic generated is staying, you will continually make mistakes when trying to promote your business.

Adjust PPC Campaigns

When you start working with PPC, you will need to adjust your keywords, bids, and more. Do not just set these on autopilot, as they are dynamic, and need changing. You may have a budget for the month, but how you spread that budget is determined by what you do to adjust the bids and ad cycles within your network. Without this, you’ll have a spread of links and ads that could very well diminish your influence online.

The above are just 4 things that you should do every day to ensure that your online business continues to grow. Done right, you’ll see a huge influence overall. Just make sure that you don’t neglect these things for long periods of time.

Differences Between PPC, PPV, CPV, CPA, PPA

PPC, PPV, CPV, CPA and PPA are various advertising means used in online marketing. They are used to drive traffic websites, landing pages or any online platform that could be used for business purposes.

Before we go into the differences, it is a good idea to know their definitions. Knowing what they mean and their characteristics will clearly point out major differences among them. Here are the abbreviations in full:

 

PPC – Pay per Click

PPV – Pay per View

CPV – Cost per View

CPA – Cost per Action

PPA – Pay per Action

By plainly looking at the abbreviations, I bet any layman would distinguish between them. Anyway, let’s get going.

PPC – Pay per Click

1. This is a way of advertising in which ads placed on websites or various online platforms are only charged when someone clicks on the ad.

2. If someone views the ad but does not click, there is no charge imposed

3. It is a good way of driving targeted traffic to a website and highly recommended in online ads.

4. Its prices range from as low as $0.01 per click to as high as $14.00 per click. This depends on various factors: competition, amount of traffic the ad would probably attract, among others.

5. One therefore needs to be careful in using this ad since it can easily drain your account overnight.

6. If you were to use it, I would recommend you use it to drive traffic to squeeze pages to collect emails for e-mail marketing.

7. Examples of these ads are the ads seen on”ads by Google” on various websites.

PPV – Pay per View & CPV – Cost per View

8. Both PPV and CPV mean the same thing; it is the amount one would be charged for any view to an ad regardless of any click made on it or not.

9. It is normally charged in groups of views, e.g. $0.30 per 1000 views and so on.

10. It would therefore prove to be quite cheap and effective if you were to get targeted traffic from it.

11. It can however be very expensive if your ad would have many views but less action.

12. Such ads there need to be very catchy and attract the required action in order to derive value from it.

13. A Facebook ad provides a good example of both PPC and PPV ads. I would recommend you take a look to see the difference.

CPA – Cost per Action and PPA – Pay Per Action

14. Both CPA and PPA mean the same thing. It is the amount charged or paid for every intended action done successfully. For instance joining an online program, filling a form, etc.

15. I find it similar to affiliate marketing only that the later is broader compared to CPA. Secondly, CPA targets long-term business relationships while affiliate marketing might not.

16. PPA is very costly compared to the others in this article but attracts great business value wherever it is involved.

17. In this type of ad, an action must be completed as required in order to be charged or paid.

Source by Matt Bacak

 

Internet Marketing Tips That Are Proven To Work

Internet Marketing Tips That Are Proven To Work

 

Some people shy away from internet marketing because they don’t feel as if they have a product idea good enough to make it in business. Well, as you will eventually find out, it’s not always about the product. There are many ways you can make good money from internet marketing, and we’ll go over a few in this article.

 

To further promote your online business, start a blog. Your blog will help to get your name out there. Blogs are very popular. And if you have one, others will want to read about your website and see what you have to offer. You have nothing to lose by starting a blog, but much to gain.

 

To help you learn more about internet marketing, gain an understanding of the advertising policies of the major search engines and social networking sites. This will give you an idea of how to implement your internet marketing ideas in a way that fits within the framework of the relevant website or search engine.

 

Consider creating a how-to ebook for the products you sell on your website. You can include assembly instructions, maintenance & care, and even alternative uses which you’ve found useful. Sell it for $1.99 and you’ll find that many people add it to their cart when you offer it to them on the page after the original purchase.

 

When marketing your site, try to avoid looking at the ranking of your pages for at least the first few months. Checking on your progress may cause you to become discouraged. Results do not happen immediately, and seeing slow progress might cause you to throw in the towel. Just keep your head down, work hard, and then check in.

 

An important tip regarding internet marketing is to provide inserts in products shipped out to customers that invite them back to your site. This is important because it is free advertising that will assist to bring you repeat customers. You may even wish to add discounts to the literature, as well.

 

Rather than taking a one-size-fits-all approach, create and utilize a variety of banner ads that are distinctive from one another. You might also consider a rotating banner, which is a tool that periodically cycles through a series of different banners. This is a good option for ad space on your own website or ads placed on others’ sites.

 

If you are going to use a video or a picture on your website, make sure you tag it properly. People using Google Images or a similar search engine will find your picture and end up on your website if they click on it. It works the same way with videos.

 

Ask questions of your customers in your ad copy. These should be questions that can be answered with “yes” or “no”, and make them really think about how much better off they’ll be if they purchase your product. This can also be accomplished by letting them know how much worse off they will be if they decide not to purchase your product. They need to believe that what you have to offer will benefit them greatly.

 

Internet marketing – make sure that your links work! Nothing is more frustrating to website visitors than broken links! Not only will broken links frustrate your clients, but they will also keep them from revisiting your site. Take the extra time to ensure that your site is operating like a well-oiled machine at all times, and make everyone happy!

 

Customers like numbers. Be as specific as you can when telling a consumer how well a product performed for others, such as saying “97% of people were completely satisfied.” Don’t lie. Using statistics can satisfy a customer’s concerns for product ratings, and greatly increase your sales, if you use them correctly.

 

If you don’t have a great deal of knowledge about the internet or marketing you should be sure to first invest in your knowledge. This includes taking courses about internet languages and web design. If you are unable to attend a formal course you can teach yourself by practicing at home.

 

Whether you’re selling your own product, someone else’s, or are simply driving traffic to your blogs, internet marketing can be extremely lucrative if you follow these steps and work hard to market your brand to your respective niche. Remember, that information plays an important role in your success and that the most successful businesses out there, took years to build.

 

Earn By Blogging

There are two major types of business models that entrepreneurs use to earn by blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers.

 

The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

 

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue.

 

Within the first group, many people make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn. Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route.

 

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

 

As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.

 

Top 5 CPA Marketing Strategies

CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that’s very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, register on the landing site or download and install an app on their phone.

The actions required to profit from CPA programs depends on the specific program, but unlike affiliate marketing, CPA programs don’t require an actual purchase to be made. This means that it’s much easier to profit from CPA programs since users are only required to take a certain action, and then you get paid. With affiliate marketing, the user has to complete a purchase and pay for a product / service before you get paid.

This is only one of the advantages CPA marketing holds over affiliate marketing. It’s also easier to convert users with CPA programs since the programs are usually related to global interests – like “Win the brand new iPhone 6s” or “Win a $100 Amazon Gift Card”. There’s also a lot of different download CPA offers available on different networks – with these programs, your audience needs to download an app or game on their phone for free, and then you get paid for every install you refer.

These are all offers that targets a much more generic audience than a specific internet marketing or weight loss product you’d promote through affiliate marketing.

Now let’s take a look at my top 5 strategies for driving traffic and conversions to your CPA offers.

#1 – Use a squeeze page

The most important part of succeeding in the CPA marketing industry is to make use of a squeeze page. By using a squeeze page, you are increasing your chances for a conversion, while building a list of ready-to-take-action subscribers at the same time.

A squeeze page is a simple “landing page” where visitors will land before they are directed to the CPA offer. Your squeeze page should contain relevant information related to the CPA offer you are promoting – ask users to enter their email address into your email subscription form to continue. Once they add their email to your email subscription form, redirect them to the CPA offer. You can also have your auto responder send them an additional email with a link to the CPA offer in case the redirect didn’t work in their browser, or they closed the browser too soon.

#2 – Use Social Media

Social media is a very important part of CPA marketing. Millions of users are turning to Facebook, Twitter, Pinterest, Google+ and other social media networks every day to catch the latest news, check up on their friends, search for coupons and offers, and much more.

This means that it’s the perfect place to drop links to your squeeze pages / CPA offers. By promoting your CPA offers on social media, you are tapping into millions and millions of traffic – and if you do a good job, you can drive a lot of traffic back to your links.

The strategy to use here is to first join some groups related to the niche your CPA offer is targeting. If you’re promoting a trial offer for a new dieting pill, then you should join health and weight loss related groups / communities on social media.

Once you’ve joined a couple of groups, start sharing helpful content with the group. Your content should provide some value – do not simply drop links! After a couple of posts, the group members will start to recognize your name and you’ll have better authority in these groups.

Now it’s time to drop a link to your CPA offer – add a good description and tell the group why they should click on your link. Also add a creative image that related to the niche you’re targeting.

When dropping a link in these groups, be sure to add the link as close to the top as possible without starting the post with the link. Start with a title, drop the link and then add a description. The reason for this – when you create a long post on most social networks (except Twitter, where your tweets are limited) the post will be “shortened” with a “… ” link that will expand the post. You want your link to appear above the text that gets cut off so people will be able to click on the link even if they don’t expand the post.

#3 – Use Document Sharing Sites

Document sharing sites allow you to share PDF documents with others – they put your documents on their site and anyone browsing their site are able to see and read your documents.

This is another great way to drive traffic back to your CPA offers! By simply sharing a couple of documents related to the CPA offer you are promoting, you are able to drive hundreds to thousands of visitors back to your link, bringing you more conversions and more profit.

You might be wondering what documents you can share here… it’s actually quite simple. Do some research about different topics in the niche your CPA offer is targeting. Try to find a few different topics you can target. Then create a simple new document on your word processor and start to write about the specific topic. If you’re using a word processor such as Microsoft Word, you can also choose one of the templates that the software comes with to create a nice layout for your document. I usually go with the “Reports” templates.

Add some helpful information in your document – anything more than 5 pages would do. The more helpful and the more closely related the information you share is compared to the CPA offer you are promoting, the higher the chances of getting more conversions on your clicks. Make sure you add a couple of links to your CPA offer in the document!

Share your documents on as many document sharing sites as you can. Be sure to add unique descriptions for your document on each site, and also include a link back to your CPA offer in each description.

#4 – Use Instagram

Instagram is a social media network that focusses on multimedia – images and videos. This network is owned by Facebook, and it’s almost as popular as Facebook. Instagram received millions of unique daily visitors, and there’s millions of new images and videos posted every day.

With Instagram, you can post images and videos, and you can tag them so people can easily find them. You can also like another person’s posts, as well as comment on them. The more comments and likes your post received, the better chance of going viral.

Instagram also allows you to follow other people, and offers a “timeline” view with the latest posts by the people you follow. The more followers you get, the more exposure your posts get.

Now to drive traffic back to your CPA offer using Instagram can take a while to get started, but once you’ve tapped into this market, you can drive hundreds of dollars’ worth of conversions each and every day from Instagram alone.

To use this method, you should create a new Instagram account. Name your account something that relates to the offer you are promoting. You also need a landing page / squeeze page hosted on a custom domain – you CANNOT link directly to a CPA offer or you will be banned.

Add a profile picture that relates to your niche, and then add a bio that relates to the offer you are promoting. And finally add a link to your squeeze page in the “Website Link” field while updating your profile.

Now you should add only 1 new image / video per day on your Instagram account. You can find millions of images on the internet related to your niche. Tag your image with popular tags – there’s many different apps and websites that will give you the most popular and trending tags. Then hit publish.

Once you’ve added your image, start to follow a couple of people in your niche. Also like some of their pictures, and also comment on some of their posts. Do NOT spam – be thoughtful and considerate, and find a good balance between posting new images / videos, following other people, liking other’s posts and commenting on posts.

Continue doing this and you’ll soon start building up followers and driving traffic to your squeeze page. Just be-aware that this drives MOBILE TRAFFIC so you need to ensure both your squeeze page and the CPA offer you are promoting are mobile-optimized.

#5 – Use PPV Advertising

The last strategy for gaining a lot of profit with CPA marketing is to use PPV advertising. PPV advertising is pay-per-view promotion, which means you pay an amount based on the total number of views your ad receives.

This type of advertising works, you just need to find the right network. There’s several different PPV networks that you can make use of, and it will take some trial and error before you finally succeed – but keep at it and you will soon hit your first $100 day!

PPV advertising can cost you as little as $0.01 per visitor, which is really cheap. Imagine being able to convert offers at $0.01 per visitor. That’s insane!

The only downside to using PPV advertising is the fact that most PPV networks require a large amount to start with. Most PPV networks will only allow you to start off with an amount of $50+ – this means you should have some startup capital if you want to use PPV.

If you don’t have this much to spend right now, don’t worry. There’s still an upside to this!

I’ve shared with you 4 different strategies you can use to drive traffic to your CPA offers without having to spend a lot of money. Most of them are actually completely free. This means you can drive free targeted traffic to your squeeze pages and CPA links. So if you follow the first 4 strategies, implement them and keep with them, you will be able to push up your CPA earnings to the point where you have enough to invest in PPV advertising.

Source by Gerhard G Homveld

 

Cost Per Action (CPA) Affiliate Marketing – How To Be Successful

There has been quite a lot of people interested in being a part of the cost per action affiliate marketing industry, for years now there have been countless success stories within the business. If you want to also have affiliate success, it is important that you do thorough research and undergo proper training.

Affiliate marketing is when you become a seller of a specific product, and you make a commission for every product you sell. Several affiliate marketing companies allow you to sell more than just one product. It is highly recommended to start getting into this because you have the chance to invite people to the business, and it is here where you can actually earn a passive income. Here are a few tips on becoming a cost per action affiliate success

Choose The Right Product to Sell

One of the most important things that every cost per action affiliate success has that others don’t is the ability to choose product to promote that actually mean something to them. If you advertise a product that has absolutely no relevance to what you are interested and passionate about, you will not be able to succeed and get the sales return you desire. When you first start in the affiliate marketing business, simply choose one or two products that best speaks to you. Always remember that quality is much better than quantity in this business, because your first goal is to succeed with the first product you choose to become an affiliate of. However, it is also important that you choose a product that you are certain can become a success if it already isn’t one. In addition to that, try to find a product that isn’t too popular, as you do not want there to be too much competition where you’re affiliate sites no longer get noticed.

Advertise Properly

Now with advertising, try to take advantage of all the social media and websites that can potentially benefit you as an affiliate. Advertisement is so important, especially if you are just beginning in the affiliate marketing industry. Obviously, the more you promote the products you’re affiliated to, the more sales you will get, so do not ever neglect to advertise them online with all your power.

The Benefits of Affiliate Marketing

The main benefit to affiliate marketing is that if you actually do become an affiliate success, you will be able to earn a residual income even if you aren’t promoting your product. As long as you have reliable advertisement online, and the product you’re promoting is still relevant, you will be making sales like crazy. Another wonderful benefit would have to be the fact that you can work on your own time. The moment you become an affiliate success, you’ll no longer have to worry about your 9 to 5 job anymore, as you can potentially earn a six figure salary through affiliate marketing.

Choose the Best CPA Affiliate Marketing Course

Training is critical to help you become successful with cost per action or any other type of affiliate marketing. You need to make sure you are choosing the best CPA marketing course available. Be sure to search online or visit internet marketing forums for advice on which cost per action training course is best for you. Do not settle for a CPA Marketing course in which the instructor or teacher is unavailable for support via email or skype. Look for a CPA Marketing course for beginners. This will insure you learn all of the basics and start with a solid foundation in regards to CPA affiliate marketing.

The amount of benefits and opportunities available from affiliate marketing are limitless, so don’t wait any longer to get started with CPA marketing and becoming an affiliate success.

Source by Lenny Rowell

 

Successful Internet Marketing

As you gain more experience in the realm of internet marketing, you will find out that the methods and techniques used by the experts aren’t that complicated at all. With articles like these, containing good information and tips on how to succeed, you can formulate a plan and experience true success via internet marketing.

 

One of the most important and least expensive things you can do to get your web site seen, is to rank high for your keywords on the major search engines. They should be ranked high in natural searches, not ads. This strategy is called search engine optimization, often abbreviated SEO.

 

Learn to mine for data if you want to have a successful internet marketing campaign. Data mining will require a lot of research from different angles and there is software that can assist you in the process, especially in terms of making sense of the data. But you’ll have to become an efficient miner, if you want to see where you’re succeeding and where you’re going wrong.

 

Spend money on professional design services if you intend to make a logo part of your internet marketing strategy. While logos can be bold, memorable symbols for your business, designing them is trickier than you can imagine. It is not a job to be turned over to your teenage nephew who is “a real Photoshop wiz.” Pay for a real graphic designer if you want a really impressive logo.

 

To reach out to your audience, create a series of podcasts about a specific topic. Once you have built up an audience that listens to your podcasts regularly, start mentioning your products. Make it sound as if you are giving your audience advice about products related to the topic of your podcasts.

 

Post your opinions on current events and discuss how these events affect your readers. When something major happens in the world, it becomes a hot topic that many people search for. If you are one of the first websites to write about a recent issue, then you are a valuable resource to readers who desire immediate updates. Search engines crawling for information will also add your relevant articles to their index for that keyword.

 

Find your readers on other websites and lead them to yours. Accomplish this by making guests postings on other people’s blogs, leaving comments on relevant sites using your web address as your name, and providing articles to other sites, as long as you get a byline and can add a link.

 

A fast customer service department can have a huge positive impact on an internet marketing strategy. Online business moves quickly and online customers are quick to grow dissatisfied. By addressing their concerns as rapidly as possible, successful business websites maintain a positive online reputation that can preserve and expand their customer base.

 

Refrain from including music on your site. When you are running a business, you want to keep things as professional as possible. Music shifts your customer’s focus, and may hurt your online sales over the course of the year.

 

While it is true that a lot of Internet marketers are able to advertise their sites and products without spending money at all, this is something that is incredibly rare. Blog businesses hosted on free sites that make 50k a year are pretty much dead. You will need to invest some money, if only for a legitimate website and some keyword campaigns.

 

Marketing isn’t going to be everyone’s cup of tea, obviously, but the good news is that you can market just like the experts once you learn the ropes. Use these tips to guide you along your path and you may just find that a successful business is much more obtainable than you once thought.

 

Improve Sales On Your Website

Improve Sales On Your Website

 

If you’re an online marketer then you know that one of the most important parts of your business is the audience. Getting traffic is one thing, keeping customers on your site long enough to read through your sales pitch is another. Here are some ways that you can improve sales on your website by improving your customers experience.

 

Share your personal knowledge in your sales message

 

Nobody wants to be sold to by a stranger, but many people will buy what their friends recommend to them. If you can convince your audience that you are someone who has their best interest at heart, they may be convinced to buy your products.  Try to write copy that speaks as an individual to an individual in your sales message. Imagine you are telling your best friend about a product over coffee.

 

Publish honest testimonials and comments from your customers

 

Include both good and bad; that way prospects will know that the testimonials are real. When your customer sees honesty and feel they have all the information they need, they can buy with more confidence as you have shown yourself trustworthy.

 

Use visual aids to show the quality and use of your product

 

Use before and after pictures, walk them through a project with a series of “progress so far” pics, do a video review etc. If you can capture them visually, they are more likely to read through your sales pitch.

 

Offer a quality bonus to accompany the product

 

An offer of a complimentary incentive to your product may be just the thing to convince them that it’s a deal too good to pass up. Be sure to state the value of your bonus so that people will be even more compelled to get it while it’s hot.

 

Ask for the sale!

 

Many people entice customers with the benefits of their product, sell to them with stories of how it has solved problems, even offered awesome bonuses but forget that all important call to action. Give clear instruction on how to buy your product (e.g. “click the button to buy now!”).

 

 

Improve Sales On Your Website” was written by Quinn for Earn Online Now, a site dedicated to helping people improve their work from home experience.

 

Blogging as an Internet Marketing Tool

Blogging as an Internet Marketing Tool

 

Blogging started years ago as commentary from people or groups, usually on a single subject. Now we have multi author blogs, business blogs and most magazines and newspapers are available in a blogging platform.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool. 

 

1.Blogging is simple.  The simplest way to get your article on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

 

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences.  Reading blogs about first-hand product use is like talking to people about the product.  You definitely want to buy if its tried and truly been tested by someone.

 

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free web time is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

 

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

 

5. Blogging builds your market.  Unless you are a celebrity, chances are, only your family or friends reads your posts.  They may have a lot of friends to get the word out about how interesting your blog site is, but you may not want to depend on them to increase your readership base.  Look into the following ways to build your market through blogging:

 

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

 

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

 

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

 

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

 

-By using RSS. RSS is the fastest growing technology on the Internet today and as such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site. 

 

Give your business a boost by effectively using blogging as an Internet marketing tool.

 

Affiliate Marketing: A Cost Effective Way to Advertise your Business

Affiliate Marketing: A Cost Effective Way to Advertise your Business

 

Affiliate Marketing is a form of Internet advertising that rewards affiliates for driving customers/traffic to the advertiser’s web site or sales page. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it’s about paying commissions to people who help you make sales. Sounds easy, right? Not so much.

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and technical knowledge.

Here are some reasons affiliate marketing can be a good form of Internet advertisement for you.

 

  • Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don’t have to spend much up front to start a business.

 

  • No Inventory

Product management can be stressful, time consuming and expensive. With affiliate marketing the affiliate carries no merchandise but sends traffic to those who do.

 

  • Unlimited income

When you have a regular job, your monthly income relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger by linking to you through ad copy, links or banner ads. Though earning isn’t limitless, it’s possible to be successful both as an advertiser and an affiliate.

 

  • International

With affiliate marketing, you’re dealing with a global market. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere in the world to your website.

 

  • Low risk

The main reason for enthusiasm with affiliate marketing is it has a low risk factor. For those with a budget set aside for advertising, affiliate marketing is low risk with great possible reward.

 

  • No closing time

With affiliate marketing, your business works every minute of the day while targeting a worldwide market! What could be better than that?

 

Remember, have the right niche product, get the right affiliates, have an organized and well-SEO-ed website and the benefits of affiliate marketing can be yours.