Writing a Marketing Plan – Why Every Small Business Should Have a Marketing Plan

The old saying “if you fail to plan, you plan to fail,” may seem like quite the cliche, but when it comes to marketing your small business, nothing could be farther from the truth.

There are many reasons why every small business should have a marketing plan.  The first being, how in the world do you expect to accomplish anything, especially running a business if you don’t have a plan?  Think about it.  many of us won’t even make a trip to the grocery store without a list.  We won’t run errands without a plan.  I know a lot of men won’t make a trip to the mall without strategically plotting out the order in which to hit all the stores they want to visit.  So, why is it that so many small business owners just open a business without the slightest planning?  No wonder so many of them fail so quickly.

To put it simply, every small business should have a marketing plan so they know what actions to take and when, for the best possibility of success.  When everything is laid out in front of you in an easy to follow plan, your chances of succeeding are multiplied greatly.  There are many elements to writing a marketing plan that you should consider if you really want to increase your chances.

Things like your company’s vision statement, what niche your business is in, determining your ideal client, who your competition is, and the actual marketing strategies themselves are all very important factors in mapping out your success.

If writing a marketing plan seems a little daunting, there are lots of places that will do it for you.  Just be sure to look for one that is more results-oriented, rather than fluffy and image based.  And shop around.  There are many affordable marketing plan companies out there.  Just don’t make the mistake of thinking you don’t need one at all.  Trying to save a bit of money now by ignoring this all important step now will only spell disaster later.

Source by Cara McCarron


4 Things To Do Every Day To Grow Your Online Business

When it comes to setting up an online business, you’re going to have to work with several things every day. You cannot just set up a page and watch the money come in. That’s not going to work. You’ll need to consider several different pieces to this puzzle. As you look through the options that you need to focus on, you’ll see that they build towards getting you more attention, traffic, and more. In order to learn how to earn online, consider the following 4 things to do every day to grow your business.

Post On Social media

The first thing is simple enough, post on social media. Pick several sites and work on them independently from one another. Make sure that you are befriending others and posting relevant information to them. Don’t just post at random, make a schedule and start sharing content. Also, share content that other people have, like what they are posting, and be friendly at all times. The friendlier you are, the better the chances are that you are going to get noticed.

Write Blog Posts

The next big thing that you should be doing is write blog posts. You should write simple posts about what the business you’re working in is doing. Focus on peeling back the curtain, as it were, and letting people in on the process that you’re pushing. Without writing these, you will not be able to update your page frequently enough to get noticed by search engines. If you want search engines to know what you’re up to, and rank your site, you will need to update it often. Blog posts do this for you and help you maintain simple strategies that increase traffic to website options you publish.

Check Analytics

You should install Google Analytics, or another resource that will help you know what is going on with your page. This will detail the traffic that you are receiving, what people are doing when they land on your page, and whether they are leaving too soon. The goal here is to build a foundation of information to understand what is going good and what isn’t working for your pages. Without knowing whether or not the traffic generated is staying, you will continually make mistakes when trying to promote your business.

Adjust PPC Campaigns

When you start working with PPC, you will need to adjust your keywords, bids, and more. Do not just set these on autopilot, as they are dynamic, and need changing. You may have a budget for the month, but how you spread that budget is determined by what you do to adjust the bids and ad cycles within your network. Without this, you’ll have a spread of links and ads that could very well diminish your influence online.

The above are just 4 things that you should do every day to ensure that your online business continues to grow. Done right, you’ll see a huge influence overall. Just make sure that you don’t neglect these things for long periods of time.